🔼 Top Movers / Promising Brands
🥇 Betika
- Rank: #1 consistently
- Clearly dominating brand awareness and search volume.
🟨 GameMania
- Improving position: Ranking fluctuated between #2 and #4, average 3.14.
- Suggests a growing footprint from new promotions or user traction.
🟧 OdiBets
- Holding steady in the Top 4, with signs of growth.
- May be gaining ground on traditional leaders like SportPesa.
🆙 Emerging to Watch
🟩 BetPawa
- Recently entered the rankings at #5, holding stable.
- May become a rising challenger brand if momentum continues.
🔁 Relatively Stable
🟦 SportPesa
- Ranks between #2 and #3 — strong and consistent.
- Could be losing ground to digital-first competitors like Betika or GameMania.